OUR STORY

Diamonds in the rough

In the ever-evolving world of fashion, Laura Smith stands out as a visionary who has dedicated her career to redefining the standards of beauty and talent. With over fifteen years of experience in the casting departments of some of the most prestigious global luxury brands and model agencies in New York and London, Laura has developed an unparalleled eye for spotting potential where others might not look.

In 2017, driven by her passion for discovering the unique and extraordinary, Laura embarked on a new journey by founding Laura Smith Castings (LSC). LSC wasn't meant to be just another casting agency; it was a movement towards embracing diversity and finding beauty in the unconventional. From the onset, Laura's mission was clear - to identify and nurture exceptional talent outside of traditional channels and agencies. This innovative approach quickly set LSC apart in the industry.

Many of LSC's discoveries are individuals who had never modeled before, who might not have ever considered a career in modeling if not for Laura's belief in their potential. These "diamonds in the rough," as Laura likes to call them, have gone on to achieve tremendous success, transforming from first-time models to sought-after faces in the fashion world. This success is a testament to Laura's vision and LSC's unique approach to casting.

Under Laura's leadership, LSC has enjoyed significant success and expansion. Today, the agency boasts offices and dedicated teams with 35 professionals across three of the world's major fashion capitals: New York, London, and Los Angeles. Despite this growth, Laura and her team remain as committed as ever to their founding mission of focusing on unconventional beauty.

Laura Smith and Laura Smith Castings have not just challenged the status quo; they've set new standards, proving that beauty is diverse, and talent is limitless. As LSC continues to push boundaries and champion the unconventional, Laura's legacy as a pioneer in the industry is already well-established. When the world's leading brands seek radical novelty, they work with LSC.